Susan Vaillancourt

Susan Vaillancourt leads marketing at MineralTree, where she combines strategy, storytelling, and execution to support the company’s growth and strengthen connections with customers. She’s passionate about turning complex ideas into clear, meaningful messages that deliver real business impact.

With more than 15 years in B2B marketing, Susan has helped technology and financial services companies grow, evolve, and connect more deeply with their audiences. She’s led major go-to-market transformations, launched new partnerships, and built brands that stand out in competitive, fast-changing markets.

Susan believes great marketing starts with curiosity and collaboration. She’s known for simplifying complexity, aligning teams around shared goals, and always keeping customer needs and the value they’re getting at the heart of her approach to marketing.

Outside of work, Susan is a forever hockey mom who loves spending time with family, taking long walks with her dogs, and discovering new local restaurants. She finds inspiration in good conversations, time outdoors, and the challenge of always learning something new.

Connect on LinkedIn