TargetSphere: Leveraging Customer Transaction Data
When it comes to banks addressing the needs of their customers, the answer is right at their fingertips; their customer’s transaction data. But how do you compile the data to make decisions on product development or partnerships to explore?
MineralTree TargetSphereTM is a powerful customer analytics solution that allows banks to:
- Identify the size of the opportunity in business payments
- Segment and target customers using data-driven insights
- Execute highly effective, personalized customer engagement campaigns
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Finance professionals were surveyed on technology usage within the accounts payable function. This brief is a deep dive into the results.View Whitepaper