Whitepaper

TargetSphere: Leveraging Customer Transaction Data


When it comes to banks addressing the needs of their customers, the answer is right at their fingertips; their customer’s transaction data. But how do you compile the data to make decisions on product development or partnerships to explore?

MineralTree TargetSphereTM is a powerful customer analytics solution that allows banks to:

  • Identify the size of the opportunity in business payments
  • Segment and target customers using data-driven insights
  • Execute highly effective, personalized customer engagement campaigns

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